Managing Key Accounts takes an in-depth look at the complexities that are inherent in servicing customers who are designated as Key Accounts. Those who manage key accounts need to ensure the strategies, processes and tools are in place to maintain and grow these long-term relationships. Managing Key Accounts is an innovative and pragmatic workshop that allows learners to immediately impact performance results.
This is a “roll-up-the-sleeves” type of workshop. Participants will be expected to bring as much account data on an existing key account as possible. Using tools to assess an account, a profile will be developed so that when the workshop is over, specific actions steps will emerge.
Workshop content will be tailored to accommodate needs for improvement. For client in-house programs, case studies will also be generated to focus on company specific selling environments.